The woman behind London Pacific Fashion Week: Ana Lavekau

With the change of each new season most naturally associate this with a weather change but to those of us who live and breathe the fashion industry this change of season is a signal of the upcoming seasons’ crop of fashion shows and presentations highlighting next year’s key silhouettes, fabrications, colors and trends.  The four key fashion show weeks are held each season first in New York, followed by London, then Milan and is rounded out by Paris.  During fashion month designers from all over the world take the stage to showcase their what they envision as the signature looks we should be wearing for the upcoming season.

As a purveyor of fashion and regular at fashion week, I literally cheered out loud when I discovered London Pacific Fashion Show.  Discovering this fashion week is the central inspiration for why I created the Pasifika Fashion Series on CSM.  There are little to no outlets in America highlighting and celebrating the significant contribution my Pasifika community has made and continues to make to the Fashion industry.  As a “Fashion Jack(ie) of All Trades” I was not surprised that the woman behind the London Pacific Fashion Show also epitomizes this title.  Ana Lavekau’s official title is, Director of London Pacific Fashion but the various roles and hats she wears to help pull this fashion show off year after year is nothing short of awe inspiring.

I recently had the rare opportunity to chat with Ana on her views of Pasifika Fashion, the future of London Pacific Fashion Show, and what she manages to do in her spare time.  Check out CSM’s interview of Ana Lavekau, Director of London Pacific Fashion:

CSM: What inspired you to pursue a calling in fashion?

AL: After producing the first London Pacific Fashion Week I was inspired by all of those amazing and talented designers and I’ve been at it ever since.

 

CSM: Why did you decide to focus in on Pasifika Fashion?

AL: There is a lack of knowledge on Pacific Fashion/Design/Art in London so the fastest way to promote it to Londoners was to host a Pacific Fashion show collaborating all four elements from Pacific (Fashion/Dance/Opera/Art).

 

CSM: Of all of the many amazing London Pacific Fashion Shows that you have helped produce, which artist was the most memorable?

AL: I would certainly say that Lindah Lepou was by far the most memorable.  She is an inspiration to any emerging fashion designer from the Pacific.

 

CSM: There are a lot of up and coming Pasifika fashion/style talent coming up like Kapiliola Fonua, who is the next talent we should be on the look out for?

AL: Definitely be on the look out for New Zealand emerging designer, Louina Fifita.

 

CSM: What are your hopes for the future  of London Pacific Fashion Show/Week?

AL: I am coordinating a London Pacific Fashion Collective for the upcoming London Fashion Week during fashion month in September of this year.  It will be a one hour show that will highlight the best of the best from the South Pacific.  This is a rare and unique opportunity is so important because through this major vehicle we will be able to showcase our amazing designs and talent to the mainstream market.

 

CSM: With the few spare minutes you have in your day that aren’t dedicated to London Pacific Fashion Week, what do you like to do?

AL: I just launched my own apparel label, Reload Tribal earlier this month.  Reload Tribal is a modern brand of intimate apparel that promotes the art of story telling from the South Pacific, in particular from my home island of Fiji.  The really unique message of my brand is that it promotes the message of safe sex and with every piece that is sold a $1.00 donation will be made to the local charity Fiji Network Plus to help spread the message of safe sex to help bring more awareness of HIV/AIDS prevention.

 

Ana Lavekau, Director of London Pacific Fashion

Ana Lavekau, Director of London Pacific Fashion

 

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