Mary Katrantzou X Adidas

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  • Who’s the Designer: UK luxury womenswear designer Mary Katrantzou will be teaming up with iconic sports brand Adidas for an Autumn/Fall collection that will be released this November 2014.
  • What’s the inspiration:  The inspiration for this capsule collection will be centered around Katrantzou’s “‘iconic, hyper-colour, kaleidoscopic’ patterns”-is anyone else screaming for joy besides me?!! (please excuse the high pitched squealing that I pass off as screams of joy).  Katrantzou goes on further to explain the reasoning behind her inspiration and want to partner with Adidas, “I grew up, like so many other kids around the world, wearing adidas trainers and I’m really excited about bringing my vision to such a global brand…They have a fantastic heritage and their ability to innovate in sportswear makes them the perfect partner for us to work with in this market.”  And I would have to 100% agree with you Mary especially due to Adidas willingness to collaborate with some of the industry’s most innovative designers such as Jil Sander, Jeremy Scott, Stella McCartney, etc.
  • Why it’s relevant: Mary Katrantzou is at the forefront of redefining our perception of prints and had created a beautiful niche for herself in clearly trademarking a signature style in her approach to prints.  Because of her we have the widely accepted notion that print on print is not only okay but prints are now considered a basic.
  • Where to wear it:  EVERYWHERE!! With this collaboration happening it’s a clear indication that the current athletic footwear trend of spring/summer will not end when Labor Day weekend rolls around but should be ushered into your fall/winter wardrobe.  Basically athletic footwear will be a key footwear silhouette for the next few season so don’t sleep on refreshing your fall/winter shoe game by introducing a pair from this capsule collection.  Lord knows I will definitely welcoming home one (maybe two or three but who’s counting right?)

 

 

 

 

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